PhD Marketing

The mark of highest achievement in marketing scholarship.

The PhD in Business Administration with a concentration in marketing at LSU is designed to produce collegial scholars for academic careers in research, teaching, and service at universities. A strong emphasis is placed on research and a collaborative research environment. The department offers the state-of-the-art Behavioral Research Lab housed in the Business Education Complex, where faculty and students can conduct their research, and a large undergraduate student subject pool used for academic research studies. Doctoral students receive opportunities to participate in research projects beginning their first semester and continue to work closely with fellow doctoral students and faculty members on various research projects targeted for conference and journal publication while in the program.

Our Areas of Research

  • Branding
  • Consumer behavior
  • Consumption emotions
  • Consumer health and well-being
  • Consumer psychology
  • Construction of brand attitudes and brand beliefs
  • New media
  • Corporate social responsibility
  • Empirical modeling
  • Marketing strategy
  • Persuasion
  • Retailing and services marketing
  • Sales force effectiveness
  • Sensory marketing
  • Social marketing


Aerial view

Beyond the PhD

Our alumni enjoy successful careers in academia. Institutions that employ our graduates: 

  • Cleveland State University
  • Creighton University
  • Fresno State University
  • Hofstra University
  • Illinois State University
  • Michigan State University
  • Missouri State University
  • Ohio University
  • Rowan University
  • Salisbury University
  • Southeastern Louisiana University
  • University of Kentucky

View PhD Student Recent Placements

Aerial viewStudents work as team in conference room



Contact Us

Department of Marketing

2100 Business Education Complex
501 South Quad Drive

Jianan Wu

Professor and PhD Program Advisor
2121 Business Education Complex South