Department of Marketing

Building the Brand Behind Business. 

The LSU Department of Marketing has a focused approach — maintaining a foundational curriculum meant to adapt to evolving industry challenges. We believe marketing is a critical part of any business plan that seeks to generate growth organically and create sustainable value by better understanding the needs of target markets and effectively delivering the appropriate products and services. Our students enjoy the practical application of marketing principles through participation in competitions and case studies outside the classroom and exploring relevant industry issues within the classroom, all leading to graduates ready to lead in their chosen careers.



Become a Marketing Pro. Learn how to analyze customer needs, execute product/service design, devise a branding strategy, establish pricing, develop promotional strategies, and create distribution systems while maintaining a competitive advantage.

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The Department of Marketing faculty draw on behavioral, economic, psychological, and administrative theory to examine the current and future needs and wants of a customer. The Behavioral Research Lab is a state-of-the-art facility that provides our faculty with the means to conduct cutting-edge, technology-based marketing research.

Marketing Research

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Our faculty are elite researchers who combine current theories and methods with hands-on learning and projects in their courses. They publish articles in top academic journals, write textbooks, and participate actively in the marketing profession, resulting in a well-rounded education from theoretical and real-world perspectives.


A Top Sales Program in the Nation

The Professional Sales Institute is dedicated to research, sharing sales expertise, and developing sales leaders.

PSI supports students’ academic and professional development through in-class instruction, sales-focused events, interactive projects, sales competitions, networking opportunities, and career search. 

See Where PSI Can Take You

Cutting-Edge, Technology-Based Marketing Research

Behavioral Research Lab

This state-of-the-art facility is equipped with multimedia research equipment, physiological measurement devices, and eye tracking equipment, enabling the college's faculty to conduct innovative behavioral-based research.

Learn More About the Lab

Marketing News

Thirty-six faculty were honored at this year's University Faculty Awards Ceremony, held on April 23, 2024, at the Manship Gallery in downtown Baton Rouge. The LSU Office of Academic Affairs hosts the University Faculty Awards ceremony each year to celebrate faculty excellence in research, teaching and service. The honorees are nominated and selected through a competitive process by their peers.

The LSU E. J. Ourso College of Business is proud to announce the inaugural class of honorees for its Ourso Outstanding Eight undergraduate award program. Students selected for this prestigious honor demonstrate success in at least two of the following categories: academics, leadership, professional development, and campus/community service.

To support the Geaux Communicate initiative, LSU recently launched the inaugural Communication-Intensive (C-I) Teaching Fellows program. In collaboration with Dr. Jennifer Baumgartner, faculty chair of Communication across the Curriculum (CxC), the Teaching Fellows are working to inform, create, and disseminate innovative teaching development resources across campus, all in support of advancing undergraduate communication skills development.


Contact Us

Department of Marketing

2100 Business Education Complex
501 South Quad Drive

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Give to the Marketing Development Fund to support research, student experience and more.

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