Bachelor of Science in General Business

A depth and breadth of business knowledge.

With a degree in general business, you will receive a comprehensive understanding of all facets of the business world. The BS General Business is our most flexible degree option. Choose from a range of customizations and electives to create the program that will help you meet your professional goals. 

What You'll Learn

This 120-hour program has it all. You will gain a broad understanding of essential business concepts through the core curriculum. Then, take a deep dive into the areas that interest you most with optional electives.

All students will gain valuable insight and basic knowledge in these key areas:

  • Accounting
  • Economics
  • Finance
  • Information systems & analytics
  • Management
  • Marketing

Customized Coursework That Fits Your Career Goals

General business majors can choose a concentration to align their coursework with their interests and career goals. Student can concentrate in business analytics, digital marketing, human resource management, or information technology management. 

Career Path

Earning a degree in General Business leads to versatile career options. Because general business students take a broad range of subjects, they graduate ready for positions in many professions. A general business degree opens the door to many different opportunities if you aren’t sure exactly where you want your career to take you. 








Median Salary for Business and Financial Occupations

- U.S. Bureau of Labor Statistics (2021)


Employment Growth Outlook for Business and Financial Occupations

- U.S. Bureau of Labor Statistics (2020-30)


Contact Us

Office of Business Student Success
2000 Business Education Complex

General Business Advisors

Last names A–L:
Chais Michael

Last names M–Z:
Kevin Simmons