Mostofa Wahid Soykoth

PhD Student
Department of Marketing

Contact
msoyko1@lsu.edu
2114 Business Education Complex South
Personal Website

Education
Ph.D. in Marketing Student, E. J. Ourso College of Business, Louisiana State University, USA

MS in IT and MBA (Dual Degree), School of Business and Technology, Emporia State University, USA

MBA in Marketing, Shahjalal University of Science and Technology, Bangladesh

Bachelor of Business Administration in Marketing, Shahjalal University of Science and Technology, Bangladesh

 

Mustofa Soykoth headshot

Mostofa is a dedicated doctoral student enrolled in the Department of Marketing at the esteemed E.J. Ourso College of Business, Louisiana State University. He has a strong academic background, holding an MS in IT, and an MBA (dual degree) from Emporia State University, USA. Prior to this, he completed his BBA and MBA with Research in Marketing from Shahjalal University of Science and Technology, Bangladesh. Mostofa's research interests are both comprehensive and forward-thinking, spanning fields such as Marketing technology (MarTech), AI and sales, digital transformation, big data analytics, and application of large language models. He has had the privilege of presenting his research at prestigious academic conferences, including the American Marketing Association (AMA), Academy of Marketing Science (AMS) and the Southwest Decision Sciences Institute (SWDSI). Outside of academia, he loves traveling and capturing moments (photography)

  • Soykoth M.W., Sim, W., & Frederick, S. (2024). Research trends in market intelligence: a review through a data-driven quantitative approach. Journal of Marketing Analytics.  DOI: 10.1057/s41270-023-00285-9
  • Soykoth M.W., Rahaman, M. M., Hossain, M. A., & Alam, M. J. (2022). Green supply chain and customer satisfaction in modern retailing: a dual-perception analysis with SEM approach. International Journal of Integrated Supply Management, 15(4), 381. DOI: 10.1504/IJISM.2022.125990
  • Soykoth M.W., Jarotschkin, V., & Chaker N. (2024). Sales and Artificial Intelligence: Trend Analysis and Research Agenda Using Machine Learning Approach. Presented at 2024 American Marketing Association (AMA) Summer Academic Conference, Boston, USA
  • Soykoth M.W. (2024). Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method. Presented at The Annual Academy of Marketing Science Conference (AMS), Coral Gables, FL, May 2024
  • Alam N., Singh R., Soykoth M.W., Sultana T., & Azim S.M.F. (2023). Impacting Online Customers’ Post-Privacy Breach Behavior - A Relationship Marketing Approach. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Azim S.M.F., Rahman S.M., Alam N., Soykoth M.W., & Sultana T. (2023). Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Soykoth M.W., & Alam N, (2023). Social Media Marketing in The Context of Pre-and Post-Privacy Breach Attitude: An Aspect-Based Sentiment Analysis. Abstract presented at the Annual Southwest Decision Sciences Institute (SWDSI) Conference, Houston, TX
  • Soykoth M.W. (2022). Marketing Intelligence: A Bibliometric Network and Content Analysis (abstract). Proceedings of the Annual Southwest Decision Sciences Institute (SWDSI), New Orleans, LA
  • Lu, T., Zhou J., Yu J., & Soykoth M.W. (2022). The Effect of Fancy Brand Names on Young Consumers' Perception of Products. Proceedings of the 49th Annual Meeting of The Association of Collegiate Marketing Educators (ACME), New Orleans, LA
  • Kim Y., Zhou J X., Soykoth M.W., & Yu J. (2022). Management Styles, AI, Marketing Strategies: A Comparison of Korean and American Businesses. Marketing Management Association (MMA) Annual Conference Proceedings, 60–62. St. Louis, MO
  • Received Baylor University Fellowship for the 2024 AMA New Horizons Faculty Consortium on Selling and Sales Management
  • Received Stephen J Butcher Outstanding Graduate Award (Top MBA Award) from School of Business, Emporia State University, USA
  • Distinction for Academic Excellence in BBA & MBA at Shahjalal University of Science and Technology, Bangladesh
  • Awarded Merit Scholarship for outstanding GPA in my undergraduate degree from the Directorate of Secondary & Higher Education, Bangladesh
  • Received the Merit Scholarship for multiple semesters at Shahjalal University of Science and Technology, Bangladesh, based on academic performance

Review (Ad hoc):

Journal:

  • Journal of Marketing Analytics (Link: Orcid)
  • Journal of Organizational Effectiveness: People and Performance (Link: Web of Science)
  • Supply chain forum: An international journal (Link: Web of Science)

Conference:

  • American Marketing Association, Winter Academic Conference, Phoenix, AZ 2025
  • Annual Academy of Marketing Science (AMS) Conference, New Orleans, LA 2023
  • Annual Association of Collegiate Marketing Educators (ACME), Houston, TX 2023
  • Annual Marketing Management Association (MMA) Spring Conference, Saint Louis, MO 2022

Judge

  • Graduate Research Conference (GRC), Louisiana State University, 2024

Organizer

  • Southeast Marketing Symposium (SMS) at E.J. Ourso College of Business, Louisiana State University, 2024
    • Collaborated with a team of faculty and Ph.D. students to develop the program a manage logistics
    • Facilited sessions and provided logistical support during the event, enhancing the overall participant experience.
  • IS826 Application Programming (Python)
  • IS853 Business Analytics
  • MK510 Marketing Analytics
  • BU503 Econometrics
  • CSE206 Database Management Programming Lab (SQL)
  • CSE204 Introduction to Computer Language Lab (C)
  • BUS502L Advance Business Research Lab (SPSS)
  • BAN363 Marketing Research
  • EXST7005 Statistical Techniques I (R)
  • EXST 7014 Experimental Statistics II
  • MK7720 Marketing Theory and Experimental Design (Qualtrics)
  • MKT7716 Multivariate Stat (SAS)
  • POLI7963 Advanced Quantitative Analysis (Stata)
  • MKT7488 Structural Equation Modeling Fundamentals (MPlus)
  • BE7910 Applied Data Science with Python and PyTorch
  • POLI7964 Advanced Topics in Research Methods: Categorical Data Analysis
  • MKT7486 Applications of Marketing Theory
  • ISDS7302 Predictive Analytics (JMP)